Signage Printing Machine and Phone Case Printing Machine

Signage plays an integral role in the visual aspect of any business marketing mix.  Its many applications attract, educate, and trigger consumers to act towards purchase and word of mouth recommendations.  Due to its high impact attribute, signage is a highly competitive industry that depends on creativity, location and print quality.
The most essential signs are displayed either at Points of Purchase (POP), or can be placed elsewhere as Directional or Instructional boards.  Point of purchase signage are impactful as they can offer inspirational moments leading to direct sale.  They hold the power to initiate spontaneous purchase. Instructional signage, like the name suggests, is informative while Directional signs simply show the way.  Custom signs, small banner or display printing and ADA 3D signs are also gaining fast popularity and expanding the world of printed signage.

The visuals and words utilised in creating awareness, attracting attention, informing or directing, revolve around your key messaging and what it is you would like your audience to know and do.  However, no matter how original and eye catching your visual concept, a substandard print job can dilute your messaging and fade into the myriad of signs that consumers are exposed to nowadays.

A Sign can make or break a Sale

Breaking through the clutter and offering precise and detailed printing is the new breed of digital printers that cut time, money and worry to increase efficiency and confidence. Flexographic printing is affordable, user friendly and offers the closest version of the original artwork or design, if not better!.  The prize winning Mutoh ValueJet 426UF desktop LED UV printer is a compact, environmentally safe, flat-bed A3+, 6 colour LED UV set with a print table area of 483 mm (19”) x 329 mm (13”).

Globally, the signage print market, especially pertaining to POP, was worth almost USD 50 billion in 2014. As mentioned, the larger chunk of this sector was occupied by Indoor signage which accounted for 72% while outdoor printed signs made up the remaining 28%.  A notable trend in the market shows indoor signage overtaking outdoor printed publicity by 1.2% annually. 

This opportunity is a significant one for those in the printing business.  From small scale print shops to larger printing companies, sector players can be assured of thriving business from a wider and deeper clientèle.  The trick to stay ahead is by adapting to newer printing technologies and maintaining superior quality. 

Are you interested in developing Signage printing capability and tapping opportunities in this market niche? Boost your printing business and maximize your profits by asking for a Product Demo or call us for any further enquiries today!

The Mutoh VJ 426UF LED UV Printer: Accolades & Awards

In 2015, The European Digital Press Association acknowledged the Mutoh ValueJet 426UF LED UV printer as the “Best Multipurpose Object Printer” at FESPA in Germany. The innovative printer was also recently awarded the 'Best New Product' title at International Sign Expo held in the US.

Backing Mutoh's superiority and precision is advanced Japanese technology implemented by skilled workers with accordance to the Kaizen or 'constant improvement' principle. The Suwa factory in Japan where Mutoh is manufactured has adopted the cell production system ensuring detailed attention is given to each component of the machine, at every stage of its production line.

In the rapidly expanding world of mobile accessories, the mobile phone case segment is surging forth leaving other cell phone accessory segments behind.  As the cost of mobile phones is on a decline, this phenomenon has given emergence to excess budgets being directed towards fancy, personalised mobile accessories.

In the case of high end devices like the Apple Iphone and Samsung Galaxy, the consumer finds great value in investing in a protective cover.  Statistics show that 9 out of 10 phone users will own a phone case with personalised prints, generic designs and even crafted wood. Handphone cases occupy almost 20% of the mobile accessories industry and this share is fast growing.

A customised phone case is an all popular preference for mobile users of all ages.  While the cover works at protecting the device inside, personalised case designs serve other valuable intangible purposes such as self-expression, embellishment or merely establishing a unique identity.  These basic human requirements have triggered the phone case printing business to sparkle as a highly lucrative opportunity.

In urban cities like Singapore with a mobile penetration rate of close to 150%, the wide spread popularity of Android and iOS based smartphones provides a big opportunity.  For a print shop, phone case printing can be presented as a specialised sole function or a vital constituent among a gamut of print job offerings.  Numerous modern day printing professionals, have launched their businesses beginning with mobile cover printing due to the potential it holds.  Though a unique, eye catching design may appear to be the most important aspect, it’s the quality and finish of the printing technology that ensures that even a simple artwork pops.  This is something phone users are realizing.

Therefore, to capture a worthy slice of the custom phone cover printing market, the only true investment involves a high end UV LED printer that delivers instant, optimum prints on a variety of phone case materials.

Custom Phone Cover Printing Market

Mutoh recently launched their ValueJet 426UF compact table top, 6 colour UV LED printer. The VJ 426UF has an integrated vacuum table enabling a media fix functionality which is essential for printing on light-weight items like phone covers.

Mutoh VJ 426 has the following benefits -

· Prints directly onto objects up to 70 mm thick
· High quality output, ultra sharp production
· Excellent for short run items, one offs or prototypes
· Piezo print head for print resolutions upto 1440 x 1440 dpi
· VOC free CYMK, white and varnish inks create a specialty (embossed) finish
· Ideal as an iPhone case printing machine 
Watch this video of Mutoh UV LED printer print Phone Cases and other items 

The Mutoh VJ 426 Printer

Mutoh's superior printers are manufactured in Japan using advanced craftsmanship and technological inputs.  Stringent manufacturing laws govern the production of Mutoh printers from start to finish. 

Mutoh is the world's first manufacturer of large format Piezo electric printers.  Their smart print technology suits a wide variety of applications and is ideal for print jobs of any size. Intelligent, inter-weaved print techniques deliver high quality prints in a wave pattern, eliminating banding and other inconsistencies, and resulting in superior output each time. 

This multi-purpose printing machine has already received the attention and accolades of many well-known bodies from the printing industry.  It was awarded the 'Best Multipurpose Object Printer' by the European Digital Press Association last year while also being titled Best New Product at the International Sign Expo in the US. 

The Mutoh Advantage

Do the facts sound interesting enough for you to either enter or expand your existing printing business?  Then as the first step towards an effortless and prosperous business in the Phone Case printing sector, do request for a product demo or request for further details via our website. We would be happy to help. 



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